Business

Apple Tablet: It Lives!

port1080.

Posted to Business on Thu Jan 28, 2010 at 08:01:35 AM EST (promoted from Diaries by port1080). RSS.

DEMachina writes: So after a decade of rumors, Apple has debuted their tablet PC, and it's a let-down. It's basically an overgrown iPhone, runs the same OS and is compatible with iPhone apps.  Its cost will be somewhere between $499 and $829, depending on the options.

I am not really an Apple person, although I did go through law school using a Macbook Pro.  I also admit I was really excited by this thing at first, although now I'm less so.  It's intended to be a netbook replacement, and I'm not sure it does that.  Honestly I'm not sure who this is for, exactly.

First, the basics.  Called the iPad, the tablet has a 9.7" touchscreen and a 1GHz processor.  It comes in 3 capacities: 16GB, 32GB, and 64GB.  The only plugs are a dock and headphones, it looks like.  It also supports 802.11n and Bluetooth.  There're also models that support 3G via AT&T's network.  It starts at $499 for a 16GB, non-3G version.

Pros

Cons
Other Thoughts

As I said, Apple is touting this as a netbook replacement, but I don't think it really does that.  It's still lacking in a lot of core computer functionality.  Some have talked about this as a good internet browser for the less tech-savvy crowd, but I have to wonder how big the market is for people who can't use Windows (or Mac OS) to do that.  Moreover, I don't see someone who isn't a geek use a device solely because it looks pretty.  Frankly I see a lot of "average" users being more frustrated by the device's limitations than more advanced users; I think the latter will have a better idea of those limitations going in.

What it comes down to is that I don't see a niche for this beyond the Cult of Apple.  Office/white-collar types?  Meh, they're hindered by the lack of multitasking (I know that prevents me from using it), and by the time you add a physical keyboard, you might as well spend around the same amount (or less) money for a netbook that will do more, has more connectivity, and supports the de-facto standard for documents (i.e. MS Word).  Graphic designers/artists?  The touchscreen is sorely limited, as is the software.  Tinkerers?  Nope, like most Apple products, it's an entirely closed system.

Despite all this, I go back and forth about wanting to buy one, but am mostly leaning towards no.  I don't see how I could get much work done (I'd like to be able to switch between a web browser and a word processor, although admittedly I prefer to print cases and use the hard copy), especially because of the keyboard.  I find the OS itself pretty fugly, although functional.  Then again, maybe I could type fine on the touchscreen, and as I said I often use hard copies of cases and what-not.  I think the lack of any kind of print functionality would be seriously limiting.  I'd also be freaked about Apple releasing a better version in a year (just like they did with the iPhone).  I just can't shake the feeling that Apple could've done better (and if Microsoft's Courier comes close to living up to what we've seen so far, it'll blow the iPad away).

So, I think overall the iPad is a major let-down from all the hype, and is far from a netbook/laptop replacement.  There could easily be a niche market for it, and Apple has shown they can live for a long time solely off their more devoted fans.  I think most people are better off waiting.

Editor's note - combined DEMachina's story with earlier diary entry to preserve comments. Credit for the story goes entirely to him.

Tags: edited by Port1080, written by DEMachina, Apple, iPad, media hype, reality distortion field, Steve Jobs (all tags)

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1

Re: Apple unveils iPad

port1080.

Wed Jan 27, 2010 at 04:53:26 PM EST

none

Meh, this is underwhelming to me for two reasons.  The first is the lack of multitasking, but the second and bigger one is the platform lock-in.  Requiring all the apps for this tablet to go through an app-store approval process is going to severely limit the amount of software available, which is the biggest killer for me.  If I buy a piece of hardware, I want to be able to do what I damn well please with it.  The notion that should have to limit myself just to applications that Apple has approved is odious to me.  I'm not opposed to the notion of an app store - it would be nice to have a list of software that I know will work - but that should be one optional method of getting software, not the only method.

Ce n'est pas une pipe. C'est une signature.

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a better ereader?

wetkarma.

Wed Jan 27, 2010 at 10:48:27 PM EST

none

I'm actually intrigued by it. I've been seriously considering buying Spring Design's Alex ereader (a seemingly better version of the B&N Nook) due to my decision to forgo buying anymore physical books. [Carting around all my library shelves and the attendant tomes everytime I move is getting silly]. So from a features standpoint it comes across to me as an ereader that can do other stuff.

Its especially intriguing because with support for PDFs and the EPUB format you'd finally get a 'book layout' experience so hard to capture in other ereaders.

From this perspective the core drawback is weight, battery life and perhaps storage capacity (I don't see where you can add additional SD cards).  At 1.5lbs the thing is not exactly heavy, but compared to say the the Alex at 11 ounces and weeks (offline) of battery life, the differential becomes how much do I really want to read books on a color screen?  The answer for me is not that much. Everything else the ipad offers is done better by using separate components (iphone + netbook).

"The problem with socialism is that eventually you run out of other people's money."

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Re: a better ereader?

DEMachina.

Thu Jan 28, 2010 at 07:00:52 AM EST

none

(I don't see where you can add additional SD cards)

You can't.

Everything else the ipad offers is done better by using separate components (iphone + netbook).

This takes me back to my basic confusion: who is this for?

Q: What do you think of western civilization? Gandhi: I think it would be a good idea.

2

Re: Apple unveils iPad

zyxwvutsr.

Wed Jan 27, 2010 at 06:58:31 PM EST

none

It's an overgrown iPhone or overgrown iPod Touch?

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Re: Apple unveils iPad

port1080.

Wed Jan 27, 2010 at 07:01:43 PM EST

none

I'd say iPhone, since the iPod touch doesn't have any GSM capability at all, but I guess you could say it's a bastardized cross of the two.

Ce n'est pas une pipe. C'est une signature.

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Re: Apple unveils iPad

zyxwvutsr.

Wed Jan 27, 2010 at 07:05:12 PM EST

none

Wait, so it's a cell phone?

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Re: Apple unveils iPad

port1080.

Wed Jan 27, 2010 at 07:26:39 PM EST

none

No, it doesn't have voice capability, but it can access AT&T's GSM 3G data network (and it will eventually have the ability to be used internationally as well, with the appropriate SIM card).  I suppose you could use the Skype app, but it probably has the same limitation as the iPhone version which limits its use to WiFi mode only.  I think you could probably use Google Voice's web app in GSM mode, though, since it's browser-based.

Ce n'est pas une pipe. C'est une signature.

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Re: Apple unveils iPad

zyxwvutsr.

Wed Jan 27, 2010 at 07:52:18 PM EST

none

Lame.

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Re: Apple unveils iPad

port1080.

Wed Jan 27, 2010 at 08:04:10 PM EST

none

Amazingly, something we agree on.

Ce n'est pas une pipe. C'est une signature.

5

Re: Apple unveils iPad

Steve Urkel.

Wed Jan 27, 2010 at 07:19:08 PM EST

none

"The audience, which included many journalists and bloggers, clapped and even gave Jobs a standing ovation."

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Re: Apple unveils iPad

DEMachina.

Wed Jan 27, 2010 at 09:01:59 PM EST

none

Well shit, I should've checked the diaries before I submitted my (longwinded) story.

I too am seriously underwhelmed, and while I contemplated buying one at first, I'm gonna hold off for now.  Just seems like too much of a half-assed cash grab.

Q: What do you think of western civilization? Gandhi: I think it would be a good idea.

12

How to Fix This

zyxwvutsr.

Thu Jan 28, 2010 at 08:56:12 AM EST

none

  1. Make it slightly larger: 1 inch wider and 1.5 inches higher (letter-size), and give it a display built to the new proportions, 1200x800 pixels.

  2. Larger storage capacity: 160 GB SSD.

  3. Install Mac OS X.

  4. Ditch the keyboard dock and bundle it with a standard Mac Bluetooth keyboard and a small stand to keep it upright in landscape mode.

  5. Include an SD slot and a USB connector.

  6. Rename it the "Macbook Pro Tablet."

  7. Price: $1,400.

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Re: How to Fix This

port1080.

Thu Jan 28, 2010 at 09:11:52 AM EST

none

Or you could just get one of these, which does everything the iPad does and more (has USB, has a webcam), plus doesn't have Apple lock-in (so you can buy books from the cheaper Kindle store, for example).

Ce n'est pas une pipe. C'est une signature.

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Re: How to Fix This

zyxwvutsr.

Thu Jan 28, 2010 at 09:20:41 AM EST

none

It needs to be slightly larger and have a 3G capability.

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Re: How to Fix This

port1080.

Thu Jan 28, 2010 at 09:34:56 AM EST

none

A little larger would be nice, but size would add weight.  3G can be had with a USB dongle if you need it (but agreed, built in would be nicer).

Ce n'est pas une pipe. C'est une signature.

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Re: dongles suck

zyxwvutsr.

Thu Jan 28, 2010 at 09:37:38 AM EST

none

Also, the case should be primarily made from a single machined piece of aluminum, and get rid of the ugly logo on the front.

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Re: How to Fix This

DEMachina.

Thu Jan 28, 2010 at 05:31:15 PM EST

none

Yeah, more expensive e-books is another strike against the iPad.

I seem to recall that Archos is also coming out with an Android-based tablet.

Q: What do you think of western civilization? Gandhi: I think it would be a good idea.

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Re: How to Fix This

port1080.

Thu Jan 28, 2010 at 06:51:34 PM EST

none

I have read that the Kindle app will work on the iPad, though, so that's something.

Ce n'est pas une pipe. C'est une signature.

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Re: How to Fix This

DEMachina.

Thu Jan 28, 2010 at 07:08:21 PM EST

none

That'll be cool assuming it comes to pass without Apple killing it.  Still wouldn't change my decision, though.

Q: What do you think of western civilization? Gandhi: I think it would be a good idea.

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Re: How to Fix This

port1080.

Thu Jan 28, 2010 at 09:51:56 PM EST

none

The other thing that I've heard that's interesting is that Apple is allowing VOIP (Skype, etc.) apps to work in GSM mode on the iPhone now.  Assuming that's true on the iPad too, that basically means you could use it as an overgrown cell phone for $30 a month.  Definitely has interesting potential.

Ce n'est pas une pipe. C'est une signature.

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Re: How to Fix This

DEMachina.

Thu Jan 28, 2010 at 11:51:52 PM EST

none

That would be interesting (if kinda impractical).  Unfortunately that sounds like it would also exacerbate AT&T's reliability issues (which they do claim to be fixing, though).

Q: What do you think of western civilization? Gandhi: I think it would be a good idea.

17

Not so bad

profwhat.

Thu Jan 28, 2010 at 10:32:58 AM EST

none

OK, what's wrong here?  I'm an anti-Apple fan boy, but even I am thinking of picking up the $500 model.

It is an eReader.  It can display PDFs, and display a full 8.5 by 11 page at a time without much distortion.  RIght there, that's a Kindle DX; people are already paying close to $500 for that, with a black and white screen.  Here, you get color,less DRM than the Kindle (because, I imagine, you can just e-mail yourself PDFs and ePubs), and all the features of a giant iPod touch as a bonus.

Can a netbook do this?  No.  No netbook I know of can comfortably display a full page on its tiny screen, and also offer 10 hours of battery life.

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Re: Not so bad

zyxwvutsr.

Thu Jan 28, 2010 at 10:35:37 AM EST

none

It's just disappointing, that's all. They could have made a tablet netbook...you know, a personal computer in tablet form that was better than any that have come before.

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Re: Not so bad

zyxwvutsr.

Thu Jan 28, 2010 at 10:37:25 AM EST

none

On the other hand, I suppose I might want one once someone figures out how to jailbreak it and run Flash.

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Re: Not so bad

port1080.

Thu Jan 28, 2010 at 10:47:30 AM EST

none

I'm bothered by the format lock-ins.  I don't want to be forced to use iTunes to play video - I don't want to have to convert all my files to mp4 to have them work.  The thing that made the iPod a success was that even thought the platform (iPod +iTunes) was designed to sell you media, it didn't get in the way of letting you consume media - all it needed to do was support .mp3s, and it did.  The iPad is a much more ambitious project - it purports to let you consume all types of media, but really it seems much more designed with selling you product, rather than letting you watch product that you already own on another device.  It reminds me of the PSP UMD in that sense - an attempt to get you to buy everything twice.  That's what's holding me back from really liking this device - the artificial limitations on what you can do with it.  I don't have any problem with having a simple UI be the default, but give people who want more that option (Apple got this right with OSX - the basic UI is very simple, but if you want to you can run a console and do pretty much anything you could do with any BSD distro).  I think the concept of a tablet PC is very interesting, but right now I would lean much more towards a Windows-based platform like this, simply because it's more open and flexible.  If this tablet ran an OSX variant, instead of an iPhone OS variant (and had USB support), then I could see buying one, but as is it just seems very, very limited.  A pricey status-toy, maybe, but not much bang for your buck.

Ce n'est pas une pipe. C'est une signature.

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Re: Not so bad

profwhat.

Thu Jan 28, 2010 at 12:21:38 PM EST

none

Yeah, format lock-in is part of my general objection to all Apple products.  But I look at it this way: I imagine that the iPad does not play video, at all.  So viewed, it is still worth it at $500, because it beats the Kindle DX.

Artificial limitations on what you can do with hardware are annoying; but here, I imagine that those artificial limitations are largely responsible for the low price.  You are getting $1000 worth of hardware, crippled by software worth negative $500.  In return, Apple hopes you will rent videos through iTunes rather than someone else.  That is annoying, but not a deal breaker.

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Re: Not so bad

DEMachina.

Thu Jan 28, 2010 at 05:34:47 PM EST

none

The problem with that comparison is assuming that the Kindle DX is also reasonably priced, but I don't think it is.

$500 is just too much for how limited it is.  If they drop the price down to closer to what most e-readers cost ($250-$300), I'll buy one in a heartbeat.  They seem to be trying to get people locked into a closed system like a gaming console, but aren't willing to make it worth my while.

Q: What do you think of western civilization? Gandhi: I think it would be a good idea.

21

I will buy one

Milo.

Thu Jan 28, 2010 at 11:49:50 AM EST

none

I think a lot of people are disappointed because the tablet isn't what they thought it would be. In may case it is the "minimum" of what I thought it would be -- a big iPod Touch. I wasn't even interested in cell network coverage (though with the rational plans they have lined up I may just get that feature for when I travel).

Personally, I'll be happy with it as a replacement for my Kindle plus a larger screened iPhone. I read my Kindle and watch movies on my iPhone when I'm stuck on planes. This will be an upgrade to both. I'm also happy about the PDF reader and the fact that I should be able to read technical books on a larger (and color) screen. So, as much is it is now, I'll be happy to buy one.

What people seem to be missing though, is the future of this thing. Content is king. The content industry is flailing (publishers and newspapers and magazines). With the iTunes store and with the app store, Apple has demonstrated that people are willing to pay a reasonable price for content and accept reasonable DRM. Further, being the only distributor for the software, Apple has made it easy for traditional companies to become software companies. The grand effect is a "gold rush" mentality for the iPhone and soon for the iPad. The ecosystem around this thing is what you are buying, not the 10" screen.

I think this thing is going to be big. But even if it isn't, I'm pretty sure I'll be happy with mine.

-milo-

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Re: I will buy one

zyxwvutsr.

Thu Jan 28, 2010 at 12:18:31 PM EST

none

Do you travel with a laptop?

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Re: I will buy one

Milo.

Thu Jan 28, 2010 at 12:50:11 PM EST

none

For work I do. For vacations I usually don't.

Doesn't matter, though, a laptop battery usually won't last anywhere near the six hours of a coast-to-coast plane ride, plus the hour or so before, etc, etc. And I don't care for the size and clunkiness of a laptop on a plane. You can barely fit one at your seat when stuck in monkey class.

-milo-

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Re: I will buy one

zyxwvutsr.

Thu Jan 28, 2010 at 12:52:30 PM EST

none

That's why this product is particularly disappointing: It's clearly got enough power to be a general purpose computer (though not a screaming-fast one) - all it needs is a proper keyboard and some ports.

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Re: I will buy one

Milo.

Thu Jan 28, 2010 at 01:03:17 PM EST

none

I'm happy enough with it to wait and see what app developers come up with. I think it'll probably end up being a great game machine among other things -- with some truly innovative games.

If you want a tablet that is a full computer, just wait for HP's Slate. That seems to be what you want. My guess is that the "disappointing" Apple product will end up being more successful, tho. But I've been wrong before ;)

-milo-

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Re: I will buy one

ckm.

Thu Jan 28, 2010 at 05:25:41 PM EST

none

You've got the wrong laptop then.  I just sold my old Fujitsu P-series laptop.  9 hours of battery life, 3lbs and a 10.5" screen.  

Really, I don't see the point of this.  If it was a bit smaller, maybe, or if it had a keyboard....

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Re: I will buy one

DEMachina.

Thu Jan 28, 2010 at 05:37:18 PM EST

none

Why not look at the new Asus tablet?  Or the tablet/laptop hybrid Lenovo is coming out with?

Q: What do you think of western civilization? Gandhi: I think it would be a good idea.

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Re: I will buy one

Milo.

Thu Jan 28, 2010 at 10:09:36 PM EST

none

Why not look at the new Asus tablet? Or the tablet/laptop hybrid Lenovo is coming out with?

Neither of them will have the iPad ecosystem. The app store has 120,000 apps in just over a year(!) Sure, most are crap. But plenty (probably thousands) are good. The (hopefully) huge install base of the iPad is going to mean a gazillion apps. And probably good ones (thanks to the huge install base, consistent hardware and great API).

As a developer, I'm sometimes annoyed with how locked-down the iPhone is. But that is surprisingly rare. Most of the time I am completely impressed with how it just does what I want. And that's what I expect with the iPad. There is something to say about having a computer that you aren't constantly having to "fix".

I expect to be a very happy customer (probably because I am aware of and accept the limitations ;) If it doesn't fit your needs, don't buy one. But I expect a lot of people will.

-milo-

32

Re: Apple Tablet: It Lives!

psix.

Thu Jan 28, 2010 at 06:59:07 PM EST

none

I'm going to hold my for judgment until the device is out in the wild.  Just like the ipod and the iphone - people are jumping all over the ipad's specs and shouting that it sucks.  Once it hits the streets it will be an entirely different story I assure you.  

The name does suck just a tad however.  Would have been nice to have a webcam.

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Re: Apple Tablet: It Lives!

DEMachina.

Thu Jan 28, 2010 at 07:23:43 PM EST

none

Once it hits the streets it will be an entirely different story I assure you.

This is probably true (the same was true of the iPhone, despite it lacking some pretty basic functionality).  The problem for Apple is that I think most end users' expectations are different for something like this than for a smartphone.  The other problem is the way it's being marketed: a "magical and revolutionary" device, when it's neither.  As a netbook killer, which it doesn't do.

Look at the competition: in the e-book reader realm, you have the nook, which does a lot of things the iPad can't (loan a book to someone?  Borrow a book for an hour or so anytime you go in a store?  Free samples?  Etc.), plus it's about half the price.

For a small, mobile workspace, most netbooks would perform better (I'm especially intrigued by Asus's Tegra, the Lenovo U1, and the HP Slate) I think.  Same thing for video playback.  Etc.

There are the die-hards, of course, and the early success of the iPhone shows there are quite a few of them.  Maybe it'll be enough.

Q: What do you think of western civilization? Gandhi: I think it would be a good idea.

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